When I joined the Aventon team, its product and distribution was already in place. I was brought on to create the brand, to establish Aventon as a premium, top of the line bike brand. I redesigned the logo with that in mind and moved toward a more symmetric feel, to set Aventon apart from an already saturated market.
Aventon is about persistence and determination, it's about pushing your mental and physical boundaries to conquer your goals. By continuously pushing innovation and what it means to be a performance bike company, Aventon is a seamless transition from the everyday street rider to the performance cyclist.