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MALLORY DESIGN CO.
  • Design
  • THE LEMONADE STAND
  • About
  • CONTACT
  • STORE

TOOLS ARE GOOD...

Never in my life did I think I would say this but... I am a tool!
In a really RAD way though. I am a Jack-of-all-know-enough-to-make-it-happen... I'll get more into that later though. At the end of the day, my trade is Graphic Design! Now we have all seen the famous designer quote. Or at least designers know the phrase by heart because it's mumbled often sadly. Below is an image, it makes me laugh because I totally understand.. while on the flip side I consider myself a pretty RAD tool!

IAMADESIGNER.jpg

While I see a few flaws in the above idea... I really want to write more about me!
     I am a creative at heart, at 34 I still draw in my spaghetti sauce (not the only reason it's my favorite!). I grew up working with wood in the wood shop, learned to fix a fence and weld what may have broke. I was taught early on to work with my hands, combining that, with my drive to be creative turned me into a pretty damn useful tool.
     Growing up with a father who kept me in the outdoors camping, fishing, crabbing, skiing, and eventually snowboarding. Hiking around in the Pacific Northwest exploring every corner. I became very well versed in the outdoors, as it became something that was just part of life. Really a need for me at this point in the game. 
     Picking up a camera at a young age, I remember being infatuated with capturing cool angles and weird stuff (bugs, crabs, my fingers... and hot rods) as I grew up my Mickey Mouse camera became my Minolta 35mm to today my Nikon D4. In high school, it was all about capturing motion from cliff jumping, wakeboarding, snowboarding, jumping into canals...and hot rods. Today with the rapid growth in social and digital advertising and sales, the need for content is in full demand. I shoot content...
     By taking the approach of being a tool and trying to be as useful as I can to the brands I am working with. Using my life experiences growing up and the handcraft I was taught. By diving deep into the meaning of design. Slowly refining skills growing up because I enjoyed drawing, painting and taking photos. I personally feel more like "The Leatherman" of creatives. I have tackled and can use just about any medium, I have learned and am always learning new things... to me being a designer is much more than pretty graphics. When I call myself a designer I wanted it to mean DESIGNER! Like in ANY form... I have a background in traditional art and craft techniques with a growing knowledge of the digital world. I always push myself to be versatile and willing to flow with the needs of where my clients are at.

Don't let clients abuse you, take care of yourself as tools should be taken care of. You get to choose who you work for, the bad clients always weed themselves out and are not worth your time. List out all of your skills, go through that list and understand how each one of your creative skills can be an asset you can offer to your clients. Now go and be a tool!

CHEERS DWEEBS!
TJ.

tags: advice
categories: FREELANCE
Sunday 03.25.18
Posted by Tyler Mallory
Comments: 1
 

GOOD designers lost the BAD attitude

     As a designer with around 15 years experience working with clients both large and small. Being an Intern, In-House designer, and a Creative Director a time or two. I have have come across my share of problems that get most feathers pretty ruffled, and for good reason too! You know those times that make you feel left out on a limb, or feeling like a tool. I have been there, many-a-times! I have experienced that frustrating feeling of disbelief on so many occasions.

     Don't you fret little friend, it will never change... it's just part of the game. Let me share with you how you can deal with it. It is not meant to discourage you from the path of being a professional designer, but rather to remind you that you're not alone.

     First and foremost you are in control of your mind. 
Look yourself in the mirror and repeat after me, 
"SUCK IT UP BUTTERCUP" 
Laugh at yourself and everything will be all better.

well... Not really... But it's a great start!

     I have literally showed up for interviews with brands that dominate in their industries, to wait in the lobby for 45 minutes after my scheduled interview time, which I was 30 minutes early to already. To then not even meet with the person/s I was supposed to interview with. Talk about a serious let down. I had rearranged my day, pushed paying client work to the side and even drove  an hour and a half to the headquarters to make this happen. The feelings of excitement that quickly burst like a bubble in a cactus field. It sucked and I had to drive home holding back tears of straight frustration. Questioning my every word, my attire and posture... everything.
     Always remember you are interviewing them as well, they might not be a good fit for you and that's ok. At the end of the day you need to be happy where you work. Things happen and it can be out of everyones control... Roll with the punches

     I have spent 11 months on projects lead by a "VP of Marketing" that was never around, and changed project goals each time he did come around. It's like working in a circus ring. In the end you just have to put your all into the project, do what you know is your best and leave it at that. Fingers will be pointed and blame will be pushed, you can always laugh inside thinking that's three more pointed back at you. Honestly though stay true to what I call the C-SQUARED... Be confident in knowing you are more than competent to finish the task at hand. {Confident and Competent = C-SQUARED}

     Don't even get me started on the non paying clients, or the fake internships, the offer of ownership to something that doesn't even exist yet. The salesman telling you how your kerning is off, or even the project you're supposed to do for free so they can see your work... (portfolio?).

I know I have missed a ton, please comment below and share your stories, would love to learn from you as well. 

     You see the life of a designer is not all sparkles and pretty pictures. Their is real life shit that you have to learn to deal with in order to make it in this industry. Above all you have to get a thick skin, for me it's about keeping a smile and just doing what I can to make the client happy. Keep a hockey puck around with the words "Harden up Fucker", sometime I need a reminder too.

You have to understand that opinions are like a$$holes... everyone's got em, they all stink and you can't run away from em! (lol, I added that last part!!). Seriously though, you have to be open to critiques, even by people without the ability to clearly explain what they do or do not like. Know that you can not possibly make everyone happy and that's ok. It will be the one of the hardest thing to face-off with during your design career. It will also be what makes you a better designer, it will make you dive deep to be the best you. Choose to loose the bad attitude towards the unexpected design life fails and you will go much farther in your career. 

A wise man once said "Don't worry, Be Happy!"

tags: positive, design, advice
categories: FREELANCE
Friday 09.15.17
Posted by Tyler Mallory
 

Why a design wage of $15/hr is really not ok...

First and foremost if you are a designer accepting jobs at this rate...
"YOUR KILLING ME SMALLS!"
But seriously, you are devaluing yourself and the rest of the design world. We are PROFESSIONALS college degree or not, we need to keep our standards. 

     Making a true living off of design and art is not for everyone. It's not easy to pass up money that seems so easy to get. "Do a quick logo for for $50?"... All I can say is DO-THE-MATH, divide that fifty-bucks by the hours YOU ARE going to put into it. In my experience's clients that did not want to pay wanted the most out of me, I ended up putting more into the project then I got out of it. I ended up following a path of uncertain direction and in the end accomplishing nothing more then practice time.

     Let's go back to that fifty-bucks for a second. Say you put an (1 hour) into researching the brand and getting to know their market and competition. Then you spend (1 hour) conceptualizing and sketching thoughts, another (2 hours) adjusting your concepts based on clients comments. You spend the next (1 hour) finishing the artwork and getting sign off from the client. Now you get to start finalizing the design, spending another (1 hour) finishing and prepping the final artwork. You have now spent 6 hours working on this logo, making $8.33/hr... you have just made less then minimum wage in most states...let alone what it's going to be.

     With the recent news of minimum wage raising to $15+ in the coming years, it is now crucial to understand this simple concept. What we do is a skilled trade, it takes years of mistakes followed by practice to perfect what we do. Yes, everyone has an opinion and the ability to be creative... but we are practiced. Our tools are costly and need constant updates... this includes our minds! "We need space" (post coming soon!) the more we are able to bring into our minds the more we as creative professionals will push out. I choose to not accept being classified by pay as a minimal pay type of worker. I have a college degree, thousands invested into tools as well as a space to create and bring my ideas to life, years of blood, sweat and tears poured into what I call my passion.

So... NO... fifteen-bucks an hour is really not ok... 
Not for recent graduates, portfolio work, shares of a company... that does not exist yet, Not for any excuse! In the end you need to invest into your brand and products, we can't create something out of nothing for free, and just cause I enjoy what I do doesn't mean I should not make a living off of it.

Signed in,
INQ..    

tags: design wage, graphic design, rants
categories: FREELANCE
Saturday 07.09.16
Posted by Tyler Mallory
 

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